Computer-Generated Graphics

Computer technology can work wonders to produce an image of something that never was. Realistic computer renderings produces even better results than photographic enhancement. If you are faced with:

  • New products or prototypes that don't yet exist in final form
  • Architectural spaces that are incomplete or proposed
  • Products that photograph poorly or that are too large or small to photograph
  • Products that need to be seen from a variety of angles, including inside-out

...you should consider a 3D rendering. Once a model is created, it can be re-purposed, re-configured, updated, and re-imaged, making it a valuable investment in your marketing arsenal.

Display Image

Computer-generated images can save a great deal of both time and money. Imagine producing the display on the left. Your intention is to market it to a variety of companies, including the hosiery company, Soxie Lady. To get an image like the one on the left, you will need full-sized graphics and custom molded parts in the right colors. Producing the prototype will be quite costly, and changes will be impractical. A computer model can be produced in a few hours, and can be modified easily.

Say your next potential customer is an auto parts company. Will the CEO be able to see past the pink and chocolate branding of your proptotype, or will you have to make a totally new one? The model can be rebranded in minutes!

3D Computer Graphics

Computer-generated 3D images aren't just for the movies anymore. Whether you're looking for hyper-realistic drama, or an understandable, reusable marketing tool, 3D models can be a great value. Like real-world models, 3D computer models can be repositioned, reworked and modified with ease. Computer models have the added advantage that they don't break or yellow with age!

Label Comparison

Even before a product appears on your website, a computer model can help you "try out" concepts before investing in printing and fabrication.

To the left, the labels on the two rows of stockings have only one difference, but make a very different statement!

Computer-Generated Diagrams

A diagram is ideal for symplifying a complex image or process, and can make a dramatic and graphic statement on your website. Our technique allows you to produce diagrams from every angle, just like a photograph but with only the esential details. Simple line drawings are often the best way to make a complex point. Diagrams can be produced in many formats at any resolution, suitable for web or print.

Display Diagram

A diagram can impart even more information than a full color photograph if it's done right. Get all the impact and clarity you need to tell your story.

In the diagram on the right, the potental customer is immediately aware of how the retail display fixture, including a hidden drawer, is put together, without the distraction of colors or product not relevant to his branding or product line.

Getting Started

To get a realistic 3-dimensional model, we need to start with the best possible information. Sketches will do, but high-quality, measured drawings are better and will result in a more economical process. Call to discuss preferred formats for digital input. Likewise, photographs of surfaces will allow us to "apply" surface treatments that make the image virtually indistiguishable from the real thing!

The requirements for a computer-generated diagram are less stringent than those for a full-scale 3-dimensional model, but we still need the most accurate drawings available to create the level of realism you require. Please inquire as to the recommended formats for submitted materials. Costs will depend on the requirements of the job and the quality of starting measurements.

Inside Scoop

Computer-generated graphics help you get views that are difficult or simply not possible using conventional photography. Allow your customers to peer into the inner workings of your product, visualize it in an ideal environment, or in their unique version of your product.